Which line? How to match client to product

A few years ago, I was working with a stylist who was frustrated. She'd been using quality extensions - real hair, ethically sourced - but she kept running into the same problem. Her fine-haired clients said the extensions felt too heavy. Meanwhile, her clients asking for dramatic volume weren't getting the density they wanted.

She was trying to make one product work for two completely different needs. That's when I realised: one line wasn't enough.

Why Two Lines?

After 30 years developing extensions, I've learned that your clients aren't all chasing the same result. Some want their hair to make a statement. Others just want to feel like themselves again.

Forcing everyone into the same product doesn't serve anyone. That's why we built Signature for bold, confident impact and Essence for natural, effortless subtlety.

Signature: For the Client Who Wants Impact

I created Signature for the clients who know exactly what they want: serious volume, dramatic length, hair that turns heads.

Signature hair is naturally full from root to tip—no taper, no thinning. That density gives you the power to create bold transformations that still look flawless. It's for the client who's been scrolling Instagram saving photos of waist-length hair, or who's told you "I want this to be a feature, not just background."

When to recommend Signature:

• She shows you a reference photo with serious length or volume
• She's confident and wants her hair to be noticed
• She styles her hair daily and needs extensions that can handle heat, products, and creative work
• She's said something like "I want people to notice" or "I'm ready for something bold"

During testing, a stylist worked with a bride who wanted 10 inches of added length for her wedding. Signature gave her the density to create sleek, polished looks that photographed beautifully all day - exactly what she'd envisioned.

Essence: For the Client Who Wants Subtlety

I built Essence because I kept hearing from stylists whose clients didn't want drama, they wanted restoration. Thinning from stress, postpartum changes, ageing. They just wanted to feel confident again.

Essence is designed with a gradual taper that mimics natural hair growth. It's lighter, softer, and blends invisibly, especially on finer hair textures. Your client's partner won't know she's wearing extensions. They'll just notice she seems happier.

When to recommend Essence:

• She's new to extensions and nervous about them feeling obvious or heavy
• Her hair is fine or thinning, and she needs gentle volume restoration
• She wants low-maintenance, everyday confidence - not high-glamour
• She's said something like "I just want to feel like myself again" or "Nothing too obvious"

Before launching TGH, I worked with a stylist who was frustrated, she was using quality extensions, but her fine-haired clients kept saying they felt heavy. That's when I knew we needed Essence. Not better quality, just better fit.

Signature Vs Essence: Choosing Your match

Feature	Signature Line	Essence Line
Hair density	Naturally full from root to tip	Gradual taper for realistic texture
Best for	Bold volume and length	Subtle fullness and blending
Client profile	Confident, wants impact	Understated, wants natural enhancement
Styling	Handles frequent heat and styling	Effortless, low-maintenance wear
Ideal consultation cue	"I want my hair to make a statement"	"I just want to feel like myself again"
Price	Premium investment	Accessible everyday value

 

How to Choose in the Consultation

Listen to the language your client uses. If she's talking about events, photos, or making a statement - think Signature. If she's talking about comfort, confidence, or "just feeling normal again" - think Essence.

And if you're unsure? Ask her this: "When you picture your perfect hair day, are people complimenting you, or are you just feeling great without thinking about it?" Still unsure, contact us!

The first answer points to Signature. The second points to Essence.

Your Tools, Your Expertise

Both lines use the same ethically sourced Indian hair. Both feature our Protein Tips™ for secure, comfortable bonds. Both deliver on our promise: your hair, only better.

The difference is in who your client is and what she's ready for. And that's where your expertise shines.

Explore Signature for impact or Essence for subtlety, and if you need guidance on choosing, we're here.